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Project Role

• Managed UI Design Team • User Experience

UI/UX Challenge

The client was set on using this particular hero image and wasn't going to budge. This particular hero image they felt embodied their brand wasn't ideal for a responsive design which was also a requirement. Second challenge was the content in it's original organization was not scannable. Thus hurting the user experience and not connecting with the users pain points.

UX Solution

I trouble shot with our developers for ways in which this image could be used in multiple breakpoints. While working within the restraints of our HubSpot CMS to make sure we stayed within scope and still profitable. Next step I guided the UI Designers based on the solution I presented, and re-organized the content to make it scannable as well.